About us


SAFOS brand was established in August 2020. The name itself has a story.  The owner’s mother's name is Safia and she has always been addressed as Safo as her nickname, hence "SAFOS". This makes the whole collection very personal and close to our heart. We will always strive on quality rather than quantity. 
"Safo" has been in this business for 18 years, selling handmade embroidered collections (a specialty of Bahawalpur) in Punjab. To take her dream to the next level by going national, we opened outlets and went on online platform from June-2021.
Each collection design is thought thoroughly and made with very high quality fabric and threads. Each PRET Collection stitching is of high quality and is very carefully quality checked many times before it reaches shop floor and online.
We aim to make shopping confidence-boosting for our customers, where they do not have to think twice about coming next time.  We give our customers a unique, differentiated and exclusive mix of products, which caters to everyone taste.


We aim to become a global leader in fashion-knit and fashion outerwear by empowering innovation and design to provide total customer satisfaction. We strive to be a caring and well-managed organization for our business partners, customers and employees, and a responsible corporate citizen to our society.


Our mission is to create clothing brand that can offer superior design, quality and value to the consumer. We will accomplish this by being committed to offering great service and real value to our business partners and consumers.
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